Esther Flak

Head of Product Marketing and Customer Marketing Insights

A product marketing expert specializing in vacation rental solutions, driving growth and innovation through customer-centric strategies in the short-term rental industry.

(388 articles)

Best vacation rental management software in 2026: How to pick the right platform for your portfolio

by Esther Flak|January 22, 2026

How a unified inbox transforms your guest reviews

by Esther Flak|January 5, 2026

Must-have vacation rental property management software features for 2026

by Esther Flak|December 29, 2025

How to choose a property management software for short-term rentals in 2026?

by Esther Flak|December 23, 2025

Vacation rental inventory checklist: how to prevent theft & damage

by Esther Flak|December 19, 2025

Direct bookings in 2025: Why your “website builder” isn’t enough

by Esther Flak|December 17, 2025

Esther Flak

Guesty Copilot™: Real answers from your Guesty data

How to prevent vacation rental chargebacks

7 vacation rental automations to reclaim your time

How Much Does Property Management Software Cost?

Beyond generic processing: Why STRs need specialized financial operations

Mastering blackout dates: Strategies to maximize peak season revenue

How to drive more direct bookings to your STR in 2026

The hidden cost of DIY: Why manual rental management is holding you back

Stop switching tabs: why a unified multi-calendar is a host’s best friend

Guesty vs Hostaway vs Lodgify: Which PMS fits your growth stage in 2026?

2025 STR Market Outlook: Why ADR is Flat & How to Fix It