How Wasatch grew 30% with Guesty Pro 

Meet Wasatch Property Managers

Wasatch Property Managers is a family-owned company in Utah, managing vacation homes, city apartments, and hotel condos across Park City and Salt Lake City. The family thread isn’t decoration — it’s the operating model. Years of solving problems together, communicating through challenges, and backing each other’s growth translate directly into how the team cares for properties, owners, and guests.

Their standard doesn’t flex with property size. As Hannah Zimmer, Property Manager, puts it, a studio apartment deserves the same attention, care, and strategy as a five-bedroom mountain home. Every property has strengths and weaknesses, and the job is to amplify what works while getting ahead of what doesn’t.

“We are not here to tell owners we are the best. We want to show them through our work.”

Hannah Zimmer, Property Manager

Wasatch started on Guesty Lite while managing a handful of properties. It was the right tool for where they were. But as the business grew, the team did something most operators only do once something breaks: they stopped and asked whether their systems could grow with them.

Choosing to scale up, on purpose

The move from Lite to Pro wasn’t a reaction to a problem. It was a decision made ahead of one.

Rather than wait for manual workarounds to pile up, Wasatch took a step back and evaluated where the business was headed. When they compared Guesty Pro against other platforms, it was the only one that felt built to support them not just at their current size, but through years of growth. They were looking for a partner, not just a tool.

The upgrade decision came down to four things: functionality, convenience, communication, and scalability. Guesty Pro offered the structure and flexibility to operate more efficiently while continuing to sharpen the experience for owners, guests, and vendors.

“We chose Guesty because of how they showed up for us as a smaller but growing company. It never felt like we were too small to matter.”

Hannah Zimmer, Property Manager

A stronger technology core

Upgrading to Pro changed the daily mechanics of the business in three places that mattered most:

• Centralized communication. Guests, vendors, cleaners, and owners now live in one place, instead of juggling Airbnb, VRBO, and everything in between. The cleaning team has real-time visibility into the schedule.
• Fully synced calendars. Double-booking risk is off the table, and scheduling is organized and reliable across every channel.
• Automation that reduces manual work. Automated messaging keeps guest communication timely and consistent, freeing the team to stay hands-on where it counts.

Together these have saved roughly five hours a week and, just as importantly, cut the margin for error as the portfolio grows.

The standout addition, though, was for owners. Guesty’s direct booking and owner portal gave second homeowners something Wasatch couldn’t offer before: the ability to book personal stays, adjust dates, and see their revenue, schedule, and property performance clearly, all in one place.

“The direct booking platform for homeowners has been the single greatest addition to our owner experience. Their ability to book and change dates has made it a breeze.”

Hannah Zimmer, Property Manager

A smoother onboarding

A platform this capable can feel like a lot on day one, and Wasatch felt that. What turned it around was the people. Hands-on onboarding, walked through the platform intentionally rather than handed over as a login, changed the whole experience.

“It starts as ‘this is a lot,’ and quickly becomes ‘this is exactly what we need.'”

Hannah Zimmer, Property Manager

The proof is in what came next. Wasatch learned the system well enough that Hannah now runs onboarding internally, training owners, vendors, cleaners, and new team members herself. Their sales rep, Jordan, answered questions within minutes and connected them to specialists when needed, and Guesty’s 24/7 AI help and one-day ticket responses filled in the rest.

Immediate impact

Since upgrading to Guesty Pro, Wasatch has seen:

1. Occupancy up around 25%. Easier, more frequent price adjustments have kept the calendar fuller.
2. Revenue up around 30%. Constant, low-friction pricing changes turned directly into more bookings.
3. Roughly five hours saved each week. Centralized communication, synced calendars, and automation reduced double-checking and manual coordination.
4. New properties onboarded in hours, not days. Adding a listing once meant setting up each platform separately. Now it takes a few hours, end to end.
5. Guest issues resolved in minutes. With the whole team seeing every conversation in context, someone can always respond immediately.

Looking ahead

Wasatch is growing with intention. What began as a long-term rental company expanded into short-term and vacation-home management as the team saw a better way to serve homeowners. As that side grows, Guesty has become central to scaling without giving up quality or control.

What matters most to Wasatch is alignment, and that’s where the partnership holds. Guesty has consistently shown it understands smaller, growing companies and is invested in their growth for the long term. As the portfolio expands, the team sees Guesty expanding alongside them.

Their five-year hope is simple: grow alongside other second homeowners who want peace of mind, protecting what is often one of an owner’s largest investments. They’re hired for peace of mind, and they take it seriously.

“Guesty is built for where you are going, not just where you are today. Scalable, supportive, intentional.”

Hannah Zimmer, Property Manager

Unified Inbox · Multi-Calendar · Owners Portal · Automation Tools · Direct Reservations