Final reservation data shows that although 2020 holiday booking volume did not meet 2019 numbers, the short-term rental industry fared much better than expected. Despite facing a new strain of COVID-19, the US was the top-performing country over the holiday season. And while the UK took a major hit over Christmas when compared to 2019, travelers there clearly had cabin fever, coming out in droves to book New Year’s Eve stays at a significantly higher price.
Last-minute reservations are also still trending, as consumers try to avoid canceling travel plans. This pattern will result in a more profitable Q1 2021 than expected, especially coupled with widespread vaccine distribution.
Guesty’s talented marketing team is comprised of passionate professionals who share insightful industry knowledge and shape brand narratives. By bringing a diverse blend of expertise to the table, we are the visionary architects behind the Guesty brand and innovative campaigns that help people understand our product.
