Morris Ranch reduces manual workload with Guesty’s automation tools

Originally established in 1856, Morris Ranch is one of the Texas Hill Country’s most historic properties. Today, it blends its ranching legacy with modern hospitality, offering upscale accommodations, a boutique winery, and a sought-after venue for weddings and private events.

Opening its converted foreman’s house to guests in 2022, Morris Ranch has been attracting a high-end clientele seeking space, privacy, and rural charm with modern amenities. The team now manages two properties, hosts events, and offers personalized services, while planning further expansion.

Before Guesty, Morris Ranch had tested several PMS platforms but found each one lacking. Fragmented tools meant pricing, calendar coordination, and guest communication had to be managed manually — an unsustainable approach for a small, high-touch team.

“Our previous systems didn’t support automation or growth,” says John Luke. “The interfaces were clunky, and managing even basic communications across platforms was exhausting.”

As the business expanded to include a second property, a winery, and more event bookings, the operational burden became clear.

The transition to Guesty brought immediate results. With one platform powering pricing, messaging, bookings, and operations, Morris Ranch significantly reduced manual tasks and staffing needs.

“Guesty saves us an entire position,” says John Luke. “One person now manages OTA channels, pricing, bookings, communications, and check-ins. That used to be a full-time job.”

Key time-saving features include:

• Automated messaging to streamline guest communications
• Guesty PriceOptimizer for dynamic pricing without manual oversight
• Centralized calendar and inbox to simplify bookings and events management across channels
• Direct booking tools, integrated into their existing website

Guesty is helping Morris Ranch streamline operations today while preparing for tomorrow. Their long-term strategy includes acquiring surrounding properties, expanding guest capacity, and continuing to grow the event and winery business.

“Guesty fits into our long-term strategy,” says John Luke. “We’re spending less time behind the screen and more time improving the guest experience and growing the business.”

With Guesty at the core of operations, Morris Ranch is free to focus on delivering unforgettable guest experiences, and growing a business that honors its roots while embracing the future.