Scaling excellence: Hostini grew 9X with Guesty’s smart infrastructure

Founded by Hedvig Gustafsson in 2018 in the heart of Stockholm’s historic Old Town, Hostini started as a small, family-operated Airbnb hosting service. At the time, Airbnb was still relatively new to the local market. With a strong focus on quality, trust, and operational excellence, Hostini steadily built its reputation, growing through word-of-mouth into one of Stockholm’s most dynamic hospitality operations.
Today, Hostini manages a thriving portfolio of 362 apartment and hotel listings, setting new standards for service and operational efficiency across the region.

Hostini entered the market at a time when short-term rentals were still viewed with skepticism in Sweden. Winning trust from property owners and neighbors was the first major hurdle. In the Swedish market, where cultural expectations demand perfection, the stakes were extraordinarily high. 
But as Hostini overcame these challenges and their reputation and portfolio grew a new set of issues emerged: operational bottlenecks. The Hostini team soon learned that managing bookings through manual spreadsheets and individual Airbnb accounts for each owner was unsustainable. Juggling multiple logins, manually syncing calendars, and maintaining high-quality guest communications across dozens of accounts created serious friction. Hostini realized that in order to scale while preserving their commitment to quality, they needed a centralized and scalable technology solution.

With 40 units under management when they joined Guesty in 2019, Hostini nearly doubled its portfolio size every year since. Guesty’s powerful platform allowed Hostini to:

• Expand beyond Airbnb to other major platforms like Booking, Expedia, and Vrbo, increasing their reach and exposure.
• Manage multiple owners, units, and listings efficiently through one centralized hub, reducing time spent on operational tasks and significantly cutting communication time.
• Maintain the same quality-first philosophy even while rapidly scaling.

This partnership enabled Hostini to smoothly transition from managing apartments to overseeing full-service hotels, an entirely new level of complexity.

ReplyAI 

Automated brand-customized messaging across diverse portfolios.
”We are very fond users of standardized replies and routines. We use ReplyAI a lot, and do some corrections and finishing touches before sending, but it still saves a lot of time, and I think that’s also a reason for us being able to scale so rapidly because we have the infrastructure to meet a really high pace.”

Advanced Analytics

Weekly performance reviews based on KPIs like occupancy forecasts, revenue tracking, and booking behaviors.
”Every Tuesday we gather the team and go through occupancy, revenue, booking behavior. It drives our decision-making.”



Multi-Units and Multi-Calendar
Essential for managing both short term rental apartments and hotels, allowing seamless operations across many listings. “Our apartment hotels are a bit more business-oriented. They have completely different demands; their journey is different. Their expectations are different. You need to incorporate that in all kinds of communications from how you receive guests, how you ask for feedback, the entire approach is different.”


Task management

Streamlined maintenance and operations — from changing a lightbulb to coordinating large-scale service tasks. “Instead of sending text messages, we do all tasks in Guesty in order to follow up. It’s so efficient.”

Hostini’s obsession with providing top-notch experiences continues to pay off. The company has won the Airbnb Quality Award for two consecutive years. Their approach to hospitality — blending technology, trust, and personalization — has enabled them to scale without diluting their guest-first ethos. From a family building to a multi-property empire, Hostini’s growth trajectory has been nothing short of remarkable, expanding from 40 to 362 listings in under five years and building a scalable operational model ready for continued expansion in Stockholm and beyond. With Guesty as their strategic partner, Hostini is not only setting new benchmarks in Sweden’s hospitality market — they’re redefining what excellence at scale looks like.