Scaling luxury stays: how Capitalia grew from 60 to 600 units with Guesty

Capitalia manages some of Mexico’s most compelling stays, from oceanfront villas with private chefs and butlers to design-forward boutique hotels and full aparthotels across Mexico City, Puerto Vallarta, and Los Cabos. The business began eight years ago with a single furnished home listed on Airbnb and a surprise $10,000 booking. That early momentum — and an early overbooking fiasco with a basic channel manager — pushed the founders to search for a real system that could support real growth.

They found Guesty. And from roughly 60 units to more than 600 today, Guesty has been the backbone of the operation.

At around 50–60 units, Capitalia was managing a mix of villas, boutique hotels and multi-unit buildings — each with different ADRs, room configurations and operational requirements. It became increasingly clear that growth would break their existing workflows unless they adopted a system that could support:

• multiple property formats
• a wide OTA distribution strategy
• fast onboarding of new hires
• consistent communication at scale
• rising owner expectations

They set aggressive quarterly growth targets, but knew growth couldn’t come at the expense of guest experience or operational control. They needed a single platform that could simplify chaos instead of amplifying it.

Guesty’s property structure — complexes, unit types and sub-units — gave Capitalia a clean, scalable way to model large buildings and multi-room villas. Instead of managing dozens of separate listings, multi-unit configuration let them consolidate inventory and let Guesty intelligently assign bookings behind a single public listing, improving occupancy and revenue.

The team also relies heavily on Guesty’s mobile app. Since their property managers, housekeepers and operations staff spend most of their time onsite, the ability to manage calendars, communications and tasks directly from their phones keeps the entire operation aligned in real time.

Capitalia operates on all major OTAs, with Airbnb, Booking.com and Expedia as their primary demand drivers and Marriott, Vrbo and TravelStaytion as secondary channels. Guesty acts as the source of truth for pricing, availability and rules across every platform.

Revenue is managed in PriceLabs, but Guesty distributes rates to all channels and enforces stay rules, access constraints, minimum notices and other property-specific requirements. That consistency allows the team to scale distribution while maintaining tight operational control.

With a 24/7 reservations and customer service team, manual guest communication is impossible at scale. Guesty’s automated workflows and unified inbox ensure each guest receives the right information at the right moment, regardless of channel. Reply AI further accelerates response times by drafting accurate answers for agents.

This combination keeps service quality high (and predictable) even as bookings surge across multiple cities.

Many of Capitalia’s villas include rare furnishings, high-end finishes and valuable art — items most insurers won’t cover in STR environments. Guesty’s Damage Protection became the only reliable, scalable solution for these luxury assets.

When a major damage incident occurred at one of their villas, the program handled the claim smoothly, resolving what could have been a costly situation. It has since become a standard offering for Capitalia’s highest-tier properties.

Capitalia’s revenue team uses Guesty’s Advanced Analytics for forecasting, pacing, budgeting and real-time performance monitoring—especially for high-demand events.

During Mexico City’s Formula 1 weekend, the team tracked occupancy, ADR, pacing and remaining inventory daily for each multi-unit complex. With tools to instantly compare performance against budgets and previous years, they adjusted pricing on the fly and achieved a 40% improvement in results over the prior year.

Capitalia’s marketing team builds and manages all company sites on Guesty Websites, which they find easy to update and maintain.

They also built a custom loyalty program — Capitalia Rewards — using Guesty’s open APIs. Guests earn points through Guesty-powered bookings and redeem them for perks such as massages and in-stay experiences. Guesty acts as the engine connecting loyalty, booking data and property availability.

• Grew from ~60 to 600+ units across Mexico
• Maintains 76% average occupancy
• Achieved +45.3% YoY revenue growth
• Streamlined operations for a 150-person team
• Protected premium assets with Guesty Damage Protection
• Reduced manual workload with automated workflows, Reply AI and the unified inbox
• Expanded brand-controlled business with direct booking websites + API-based rewards program

With plans to reach 1,000 units within two years and 5,000 units within five, Capitalia continues to scale confidently on a platform built to match their ambition.