TL;DR: An Airbnb welcome basket is a small collection of treats and essentials that greets guests on arrival. Done well, it reflects your location, covers practical needs, and adds a personal touch. This guide walks through essentials, guest types, seasonal ideas, and how to measure impact.
As a short-term rental host, you’re always looking for ways to enhance your guests’ experience. One of the simplest yet most effective methods is providing a thoughtful Airbnb welcome basket. This small gesture can make a big impact, setting the tone for a memorable stay.
What is an Airbnb welcome basket?
An Airbnb welcome basket is a curated selection of snacks, drinks, and useful items that you leave in the property to greet guests. It showcases your area, covers first-night basics, and adds a personal touch that can boost reviews, repeat stays, and word-of-mouth referrals. Thoughtful Airbnb welcome basket ideas help short-term rental hosts elevate the guest experience from the moment guests walk in.
Why offer a welcome basket?
First impressions matter. A well-curated vacation rental welcome basket shows your guests that you care about their comfort from the moment they arrive. Guests who feel cared for on arrival are more likely to leave five-star reviews and remember your place when planning their next trip. Happy guests also recommend properties to friends, turning a single stay into future bookings.
A 5-unit host who added simple welcome baskets saw more guests mention “thoughtful touches” and “great first impression” in their reviews. That’s the kind of feedback that moves the needle on rankings.
Essential elements of a great Airbnb welcome basket
The best welcome baskets combine four elements: local flavors, practical basics, snacks for different dietary needs, and a personal touch that reflects your brand.
Local flavors
Showcase your area’s specialties by including locally made snacks, candies, or beverages. Provide a taste of the region with small samples of local jams, honey, or sauces. Include a guide to local eateries to help guests discover the best food spots in town.
Tailor your choices to your property type:
- Coastal: Small bag of local roasted nuts or sea-salt caramels
- Urban: Local coffee beans from a neighborhood roastery
- Rural: Mini jar of farm honey or jam
Include a small card explaining what each item is and where it’s from: “This honey is from Blue Ridge Apiaries, 10 minutes from the cabin.”
Practical items
Group your practical items into categories:
- Arrival basics: Bottled water, coffee, tea
- Forgotten items: Toothbrush, mini toothpaste, travel-size shampoo, and conditioner
- Quick fixes: Stain wipes, bandages
Check local rules before including pain relievers or similar items. When in doubt, stick to neutral toiletries and comforts.
Snacks for all dietary needs
Offer a mix of sweet and savory options, including some healthy choices. Aim for: one classic snack (cookies or chips), one healthier option (nuts or dried fruit), and one clearly labeled gluten-free or vegan snack.
If you include homemade or unpackaged items, add a simple label with ingredients and potential allergens. This small step builds trust and keeps guests with allergies safe.
A personal touch
To make guests feel truly welcomed, add something that makes the stay memorable:
- Simple: Handwritten welcome note
- Medium: One-page “Our favorite local spots” printout
- Special: Small locally made magnet or postcard guests can take home
Consider adding a small, locally made craft or souvenir as a memento of their stay.
Welcome basket ideas for different types of guests
Tag each reservation in your PMS and use that information to swap items in and out of the basket based on who’s arriving. A few targeted swaps can make a generic basket feel personal.
Families with children
- Kid-friendly snacks like granola bars or fruit snacks
- Coloring books or small puzzles
- List of playgrounds and kid-friendly restaurants
- Fridge magnet with your contact number
Couples on a romantic getaway
- Bottle of wine or champagne
- Chocolate-covered strawberries or truffles
- Scented candles or bath salts for relaxation
If you prefer not to include alcohol, swap in sparkling grape juice or a premium herbal tea blend with dark chocolate.
Business travelers
- High-quality coffee or tea
- Protein bars or nuts for quick energy
- Notepad and pen
- Spare charging cable
- Wi-Fi details printed clearly on a card
Outdoor enthusiasts
- Trail mix or energy bars
- Reusable water bottle
- Small pack of blister plasters
- Printed map or QR code link to local trails
Adjust for season—hand warmers in winter, sunscreen sachets in summer.
Seasonal welcome basket ideas
Adapt your welcome basket to the seasons:
Summer
- Core items: Water, sunscreen sachets
- Nice-to-have: Aloe after-sun lotion, iced tea mix, refreshing beverages
Fall
- Core items: Warm apple cider packets, herbal tea
- Nice-to-have: Pumpkin-flavored treats, cozy socks
Winter
- Core items: Hot chocolate mix, herbal tea
- Nice-to-have: Hand warmers, cozy socks, rich cocoa
Spring
- Core items: Local honey, light snacks
- Nice-to-have: Flower-infused treats, seeds for planting
Tips for creating the perfect Airbnb welcome basket
Keep these principles in mind:
- Quality over quantity
- Match items to your brand and guests
- Keep it restockable and within budget
- Review and adjust seasonally
Choose quality over quantity. Select a few high-quality items rather than many cheap ones. Presentation matters—use an attractive basket or container that fits your decor.
Consider dietary restrictions. Include options for common allergies or preferences. Rotate your offerings seasonally to reflect current events and local produce.
Personalize when possible. If guests mention they arrive late at night, prioritize easy “midnight snack” items like instant soup cups or packaged sandwiches from a local deli. If you know they’re celebrating a special occasion, add something to mark it.
Balance perishable and non-perishable items to ensure nothing spoils between guests. Include local information such as brochures or your own guide to attractions and restaurants. Don’t forget practical items—sometimes the most appreciated things are those guests forgot to pack.
Finally, keep it manageable by choosing items that are easy to restock and won’t break the bank. Encourage guests to share what they enjoyed most about the welcome basket.
Making the most of your Airbnb welcome basket with Guesty
Use Automation Tools and Unified Inbox to send a pre-arrival message mentioning the welcome basket, building anticipation before guests arrive. Task Management ensures the basket is restocked and prepared before each check-in—no more last-minute scrambles.
Use guest profiles to note any dietary restrictions or preferences for future stays. If a guest notes they’re vegan, tag that in their profile so on their next visit you can swap in plant-based snacks without re-asking.
To attract more bookings, include information about the welcome basket in your listing description. Use automated review request messages to encourage guests to mention the welcome basket in their reviews.
Measuring the impact of your welcome basket
Track: how often reviews mention the basket, changes in average rating, repeat bookings, and any guest satisfaction scores you collect.
To determine if your Airbnb welcome basket is making a difference:
- Monitor your reviews for mentions of the welcome basket or specific items
- Track your booking rates and repeat guest numbers over time
- Compare guest satisfaction scores before and after implementing the welcome basket
- Ask for direct feedback from guests about the welcome basket in your post-stay communication
You might test upgraded baskets in three units for two months and compare review mentions and ratings to your other units. Small experiments reveal what actually moves the needle.
Common mistakes to avoid
- Overspending: Baskets that cost so much they erase your profit on shorter stays
- Ignoring dietary needs: Missing allergen-friendly options alienates guests
- Letting items go stale: Check expiration dates and rotate stock regularly
- Being too generic: A basket that could be anywhere adds little value
- Compliance gaps: Ensure any food or beverage items comply with local health codes
Review your basket every quarter, removing items guests ignore and doubling down on those they love.
The bottom line
Think of each welcome basket as a mix of location, practical basics, and personal touches — repeated consistently across stays. A simple vacation rental welcome basket can be one of the lowest-cost ways to encourage five-star reviews and repeat bookings.
By thoughtfully curating a basket that reflects your location, considers your guests’ needs, and adds a personal touch, you can set your vacation rental apart from the competition. The goal is to make your guests feel welcomed and appreciated the moment they walk through the door.
FAQs
Many hosts aim for a small, consistent budget per stay that fits their nightly rate. For example, $10–$25 for mid-range properties. Keep costs sustainable so you can maintain the basket long-term.
Start with the essentials: bottled water, a few snacks (including at least one allergen-friendly option), coffee or tea, and a personal note. Add local items that showcase your area and practical things guests might have forgotten.
Check and restock before every guest arrival. Task management tools can automate reminders to your cleaning team. Do a full inventory and refresh quarterly to swap out stale items and try new additions.
They’re not required, but guests increasingly mention them in reviews. A thoughtful basket sets you apart from competitors who skip this step—and the ROI in reviews and repeat bookings often outweighs the cost.
Guesty’s talented marketing team is comprised of passionate professionals who share insightful industry knowledge and shape brand narratives. By bringing a diverse blend of expertise to the table, we are the visionary architects behind the Guesty brand and innovative campaigns that help people understand our product.
