Events Industry Insights

Be Our Guest(y): Growing Your Business with Direct Bookings

March 26, 2023 |

The best time to start building up your business with direct bookings was 10 years ago. The second best time to start is now.

In today’s market, harnessing the power of direct bookings is the key to boosting revenue, maximizing occupancy, and making your business boom. We divulged the secrets to building a direct bookings machine and a brand that your guests will both remember and return to.

Yarin Lerer, Product Manager at Guesty, began the discussion by introducing the importance and benefits of direct bookings to boost revenue and help grow a PM’s business. They also took us through Guesty’s branded website builder, as well as the rest of our Direct Reservations Solution.

Following this, we heard from Nat Rosasco, Principal & Creative Director of Olive Street Design. He gave some top tips on creating a branded booking website, and driving traffic to the website using SEO and other marketing strategies. She also talked about  incentivizing potential guests to increase occupancy, and how to stand out from competition to get more bookings. 

Lastly, we heard from Carlos Cojab, CEO & Founder of Capitalia, a prominent Guesty user and property manager based in Italy. He discussed how property managers can stand out online and how to drive guests towards direct booking websites. He also shared strategies to drive traffic to websites such as marketing campaigns and SEO optimization. He then gave his testimonial on Guesty direct reservations solution and how him scale his business. 

In case you missed it, check out the full recording below!

Thank you everyone for joining and we look forward to seeing you at our upcoming events!

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