Superhost status – the icing on the cake of Airbnb hosting pinned only to the most deserving of hosts. Reaching this prestigious pedestal not only comes with a shiny badge, but will give your listings priority in an Airbnb search, which will bring you more guests, and we all know what that means – more money. And let’s not forget that it also comes with unlimited bragging rights.
This luxurious title sounds nice and dandy, but how do you get there? Well lucky for you we’ve got this narrowed down to a science, so take your seat and let the lesson begin.
Step 1: Host at Least 10 Guests Each Year
Sounds simple enough, especially if you’re renting out multiple properties. If you’re struggling to meet this requirement, though, update your listings’ profiles with high quality photos of your rental, which of course will be as clean as a whistle! Consider having a limited time promotional sale, nobody can resist a good bargain, and in the long run the extra bookings will make up for the price difference.
Step 2: Respond to Guests Quickly
Write this rule down: always respond right away. Now memorize it. Got it? Good.
Treat your guests the way you would a fire alarm – respond immediately. Once a year, Airbnb pulls out its calculator and works out the average amount of time it takes you to respond to each new message. To pass the test, you need a response rate of at least 90%. This might be the most difficult part of being a host, but thankfully, automation tools have got this covered. Most property management softwares, like Guesty, are equipped to send pre-transcribed messages to guests at specific times throughout their stay. The best part? Your guests’ information is inserted into the template, making it seem personal and well thought out. Is that cool, or what?
In the event that a guest asks you a question that you do not have the answer for, the best thing to do is answer them ASAP with a simple message saying that you’ll get back to them once you have an answer. Airbnb looks at the response time, not the response itself.
If you’re already working with Guesty and you have at least five listings, you may want to consider utilizing our 24/7 Guest Communication Service. Our team of professional receptionists will take care of all guest inquiries for you, from booking to check out.
Step 3: Receive 5-Star Reviews, at Least 80% of the Time
What goes around comes around, and in this industry that translates from service to reviews. Provide 5-star service, earn a 5-star review. It’s that easy… Or at least you need to make your guests think it is. Airbnb will remind your guests to leave a review, but you shouldn’t have any qualms about asking guests for a 5-star review. After all, you work hard, so you deserve the credit.
Don’t let a couple of bad reviews here and there scare you too much. Remember, to pass this test you only need to get 80%. If a less-than-great review is honest take that opportunity to learn from it, and better yourself as a host. Airbnb will provide you with personal stats of your ratings, and even takes progress into account, so really, don’t let those less than 5-star reviews worry you too much.
Step 4: Don’t Back Out
As a host you have a plethora of obligation to you guests, and some of them start long before check-in. Obligation numero uno begins the moment your guest books your rental; you have committed to hosting them. Unless you absolutely must, do not cancel. If you’ll be out of town, at your cousin’s wedding, or attending GuestyVal, make sure to mark your calendar far in advance.
Exceptions to this rule are made for emergencies or unavoidable circumstances. Airbnb has outlined the correct protocol to follow on their website for such cases, and guarantees to help guide you through the cancelation process.
If you follow these four steps, you should receive your Airbnb Superhost badge in no time; and once you’ve earned your medal of honor, you only have one step left: preserving it.
Step 5: Maintain at Least a 4.8 Rating
The steps required to becomean Airbnb Superhost must be followed even after receiving the dazzling title. To retain this glorious status, you have to continue to be an outstanding host. If your rating drops below 4.8, you’ll lose your recognition and have to start all over again to retrieve it.
Start Putting the Pieces Together Today
If you’re still wondering whether becoming an Airbnb Superhost is really worth all the hassle, don’t just take our word for it!
Superhost Richard Fertig, founder and CEO of Short Term Rental University, says that obtaining Superhost status, “creates instant trust and differentiates you from the masses. I’ve found it helps my conversion rate and allows me to charge slightly higher rates. Further, it elevates one’s hosting as we continue to provide the best service seeking to retain our Superhost status. In short, it’s absolutely worth striving for and a badge of honor every host should shoot for.”
It might seem like a lot of work, but if it were easy, then everyone would do it! Superhost status will better your business and put you in the top tier of property management, so even though it will take some effort, it’s worth it in the end.
Just follow these simple steps and you’ll be a Superhost in no time.
If you’re interested in learning more about property management and discovering the many ways Guesty's platform can help your business, we invite you to a free one-on-one session with one of our experts.