Scaling luxury: Rove Travel’s technology-driven success in high-end rentals

Aspiring to redefine luxury in the short-term rental space, Rove Travel offers a meticulously curated portfolio of high-end properties in premier locations such as New York City, the Hamptons, South Florida, and Aspen. By blending cutting-edge technology with hospitality excellence, Rove delivers seamless, concierge-level experiences while maximizing revenue for property owners. Rove’s portfolio includes elegant townhomes, penthouses, and modern apartments, all fully furnished and equipped with premium amenities, modern workstations, and 24/7 concierge support.

As Rove Travel grew its portfolio and expanded into new markets, it faced a challenge unique to the luxury rental industry: how to scale operations while maintaining premium service. Managing an increasing number of high-end properties required a robust, all-in-one platform capable of handling owner relations, guest services, and operational efficiency without sacrificing quality.

Traditional property management solutions fell short, lacking the sophistication needed to support a fast-growing luxury brand. Rove needed a technology partner that could offer advanced automation, seamless integrations, and a superior booking experience for both guests and property owners.

Guesty provided the technology infrastructure Rove needed to expand while ensuring a seamless luxury experience. With Guesty’s platform, Rove has achieved remarkable growth:

• Higher rental income. Property owners partnering with Rove have seen rental income increases of up to 60%, thanks to revenue-maximizing strategies and access to an elite clientele.
• Maximized occupancy. In 2024, Rove’s NYC properties reached an impressive 86% average occupancy rate.
• Direct booking dominance. 74% of bookings in NYC come through Rove’s proprietary booking site, Rovetravel.com, reducing reliance on third-party OTAs and increasing profitability.

Rove Travel relies on smart tools and performance insights to make informed decisions that drive revenue and occupancy.

• Advanced Analytics: Year-over-year revenue data and occupancy reports help Rove identify underperforming properties and quickly adjust pricing and marketing strategies. In addition to these key insights, Advanced Analytics includes a wide range of reports that cover various aspects of performance, such as lead management and sales pipeline tracking.
• Airbnb Quality Dashboard: Helps maintain listing visibility by flagging low-scoring properties that require immediate attention.

Guesty’s Channel Manager has been instrumental in increasing Rove’s occupancy by seamlessly distributing listings across multiple platforms.

• Airbnb and Vrbo have been particularly strong performers, securing both short-term and long-term bookings.
• Rentals United has helped attract high-net-worth guests looking for premium furnished stays.
• Guesty’s integrations drive traffic to Rove’s direct booking platform, ensuring a balanced multi-channel distribution strategy.

With Guesty’s support, Rove Travel has successfully scaled into a premier luxury rental brand without compromising service quality. By leveraging the right technology, Rove has set a new standard for luxury rentals, seamlessly combining high-end hospitality with operational efficiency. Property owners enjoy higher returns and a frictionless management experience, while guests receive the five-star service they expect.

As Rove continues to grow, its partnership with Guesty remains a key driver of success, enabling expansion into additional markets while preserving the unique luxury experience that defines its brand.