A technology-driven journey to 66% growth in Tulum’s luxury rental market

Founded in the heart of Mexico’s Riviera Maya, Mimosa Homes operates 48 meticulously managed properties in Tulum, offering an exceptional blend of luxury and authentic local experience. Led by Guest Experience & Revenue Manager Arturo Godínez, who brings 15 years of hospitality expertise, the company provides personalized concierge services against the stunning backdrop of pristine beaches, lush jungles, and rich Mayan history.

Having previously built and sold a successful property management company of 130 units, Arturo joined Mimosa Homes in September 2023, bringing his wealth of experience to help nurture and grow this boutique operation. One of Arturo’s first tasks was ensuring the business had the necessary technology. Today, Mimosa Homes hosts approximately 7,000 guests annually.

After years of experience with various property management systems, Arturo searched for a platform that could truly support Mimosa Homes’ ambitious growth plans and commitment to excellence. Previous solutions had fallen short — some lacked essential features, others neglected owner relations, and most critically, many provided subpar support with days-long response times. Mimosa Homes needed a comprehensive solution that could handle everything from daily operations to owner relations and guest experiences, while providing enterprise level support.

In April 2024, Mimosa Homes partnered with Guesty. The decision proved transformative.

Guesty’s robust distribution network has opened new doors for Mimosa Homes, providing access to channels like Travel Station and Hopper. This expanded market reach, combined with seamless integration of their direct booking channel, has significantly enhanced their market presence and revenue potential. Less than a year after joining Guesty, their revenue went up 40% YoY.

Guesty’s advanced automation capabilities have revolutionized Mimosa Homes’ daily operations. The platform enables customized workflows for each property and reservation type, enabling 100% email automation while maintaining high standards for personalized service. This balance of efficiency and personalization has been crucial to their growth.

The Owners Portal has transformed how Mimosa Homes manages relationships with property owners. This professional, comprehensive interface gives owners independent access to their property information and booking data, significantly improving satisfaction and leading to increased referrals. The portal’s functionality has become a key selling point when acquiring new properties. In less than a year, Mimosa Homes increased their portfolio of managed properties by 66%.

To highlight the remarkable growth it has experienced since implementing Guesty, Mimosa Homes now has a growing waiting list of owners looking to join the group. This can be attributed to the fact that it has been able to streamline its operations significantly while maintaining the highest standards of  guest satisfaction.

Guesty’s comprehensive features and superior support have enabled Mimosa Homes to find their sweet spot in the market, maintaining their boutique service quality while having the tools to grow at their own pace.

Looking ahead, Mimosa Homes continues to leverage Guesty’s platform to maintain their growth trajectory while preserving their commitment to exceptional guest experiences and owner satisfaction. The partnership has positioned them for sustainable expansion in the competitive Tulum market, with technology that evolves alongside their business needs.