Guesty is constantly evolving to meet new challenges and opportunities in the short-term rental (STR) market. We prioritize features that directly answer the needs of hosts and operators, with 70% of all platform enhancements driven by user requests and feedback.
These new, highly demanded updates target key operational challenges, helping you capitalize on emerging revenue-boosting opportunities and fuel sustainable growth:
- New features driving exceptional guest experiences to improve reviews and rankings
- Tools helping you harness SEO and AI capabilities to boost market visibility and conversions
- Management tools to strengthen owner relationships and increase retention
Here’s your practical guide to our platform’s most impactful new features and how to implement them for measurable results.
1. Guest experiences
Guest App online check-in
According to the latest Skift report, 53.6% of travellers expect contactless check-in in 2025. Guesty’s customizable check-in app ensures a smooth experience without compromising security and safety, with secure passport uploads, ID verification, electronic rental agreements, and personal greetings in your brand voice.
Digital passport uploading and verification will become a vital differentiator in hospitality, with two-thirds of travelers preferring mobile check-ins to cut waiting time and staff interactions. Industry experts now recommend adopting digital ID solutions to anticipate market demand. For property managers in Spain, new ID regulations make this pivot even more essential to relieve administrative burden.
Revenue opportunities:
- Increase guest retention with new marketing features
- Eliminate friction with great first and last impressions for better reviews
- Refine insights with vital guest data, synced directly to reports
Feature highlights
- Customize up to 50 apps with branding and automatic translations
- Flexible document sharing and e-signing
- Custom check-in forms and terms and conditions
Pro tip
For the most impact, create distinct Guest Apps for different listings, channels, or languages with your company branding, custom information fields, and property parameters. We recommend using the online check-in form to request marketing consent from new guests to nurture guest loyalty and retention.
A smooth, personalized arrival is a standout feature for guests that can establish immediate confidence, enhance your ratings, and save valuable time. Learn how to personalize your Guest App here.
ReplyAI instant responses
Cut booking abandonment rates with AI-powered instant communication across locations, languages, and time zones. Forrester reports that 53% of online customers abandon purchases without a prompt response to their initial inquiry. ReplyAI will instantly engage potential guests with sentiment-sensitive responses that adopt your preferred tone of voice.
Revenue opportunities:
- Effortlessly convert more inquiries into confirmed bookings
- Fill booking gaps with smart offers
- Climb rankings with improved review scores
Feature highlights:
- Sentiment analysis for appropriate responses
- Automatic translations to engage international guests
- All integrated into your Guesty Inbox
Pro tip
ReplyAI analyzes sentiment to address the underlying needs of each inquiry in your brand voice. To refine authenticity, add variables and saved replies in your preferred tone. Guesty will then enrich your existing data to foster meaningful guest relationships and showcase the best of your property.
2. Reach & visibility
Airbnb Quality Dashboard (Advanced Analytics)
In the STR market, your review score determines your market position. TripAdvisor reports that 72% of travelers scrutinize reviews before booking, while 86% will reject a good deal from a poorly rated listing. Five-star ratings not only command premium rates but rank higher on major booking platforms.
Airbnb Quality Dashboard offers unprecedented reputation control with mission-critical metrics, sentiment analysis, and actionable improvement lists prioritized for maximum impact.
Revenue opportunities:
- Eliminate suspension risk
- Increase revenue by 5-9% per 1-star improvement
- Cut emergency maintenance costs and compensation payouts
Feature highlights:
- Identify listings at risk of suspension
- Pinpoint location and team-specific issues
- Reply to reviews directly from Guesty
Pro tip
Instantly identify underperforming properties and urgent issues by reviewing your ‘Quality Metrics Overview’ and ‘Listings by Quality’. For deeper insights, filter by score, property, keywords, or sentiment tags. Your ‘Top Five Negative Tags’ and ‘Sentiment Analysis’ will pinpoint recurring guest concerns so you can flip negative feedback into consistent 5-star reviews. Learn how to master your quality metrics here.
AI-powered SEO Assistant (Advanced Websites)
Guesty is constantly evolving to meet new challenges and opportunities in the short-term rental (STR) market. We prioritize features that directly answer the needs of hosts and operators, with 70% of all platform enhancements driven by user requests and feedback. These new, highly demanded updates target key operational challenges, helping you capitalize on emerging revenue-boosting…
Maintain prime search positions without extra marketing spend. Your AI assistant analyzes search trends to improve the HTML structure of your property pages and generate the most effective keywords, title tags, meta descriptions, descriptions, and headings for improved listing discoverability.
Revenue opportunities:
- Cut costs on SEO consultants
- Extend booking seasons by targeting off-peak search terms
- Convert more traffic into bookings with compelling, targeted content
Feature updates:
- Page-level customization
- Site-level schema implementation
- Link management for a potential 71% increase in bookings
- Open graph tags for appealing previews on SM platforms
Pro tip
Create custom tags to capture off-season queries or enhance localization. The AI will optimize for search algorithms while respecting your established brand voice. You can then monitor performance through your centralized SEO dashboard and make vital iterations. Learn how to optimize your search presence here.
Bonus SEO tip
Properties Widget for Advanced Websites
Customize dedicated landing pages for properties to improve SEO and direct traffic straight to your branded website.
You can now add a search bar widget to your landing pages with predefined parameters for location, dates, and property types, and let visitors toggle between view options for a smoother browsing experience. You can also create property gallery sections for more strategic internal linking within your website. Learn more here.
3. Owner management
New owner capital controls (Accounting)
Guesty’s Working Capital was designed to shield PMCs from cash shortfalls, eliminating owner friction during emergencies. Early adopters already report improved financial control and transparency in their operations.
Revenue opportunities:
- Reduce reliance on external funding
- Prevent time-consuming compensation conflicts
- Minimizes damage and downtime by addressing emergencies immediately
Feature updates:
- Manually transfer funds between Owners Statement and Working Capital
- Immediate updates of changes to working capital contract amounts
Pro tip
Manual transfers offer more flexibility and control of reserve strategies and individual property performance. We recommend utilizing prioritized fund allocation, automated replenishment, and transparent tracking to pinpoint financial vulnerabilities and offer data-driven insights to best serve your owner’s specific financial needs. Here’s how to set it up.
Custom reservation reports
Meet your owners’ unique needs with highly customized reports that cater to each owner’s specific priorities. This highly demanded, enterprise-level feature offers a new level of control over owner communication with tailored data views and selective information sharing.
Revenue opportunities:
- Increase retention with personalized insights
- Reduce price sensitivity to support higher management fees
Feature updates:
- New Owner Statement customization
- View sales tax transactions paid on the owner’s behalf
Pro tip
Cut unnecessary communication cycles and repetitive requests with custom views on all owner portals. You can assign specific views to individual owners, with all updates automatically reflected in the owner portals, giving you complete control over report visibility. How to customize your owner statements.
Improved Owner Portal
Ensure harmonious owner relationships with a newly improved Owner Management interface, offering new fields, default portal settings for fast onboarding, and dedicated portal access for staff to ensure security and improve data control. The Owner Portal not only tightens your control over reports and owner access, but also allows owners to block out personal stays at their own properties without the risk of double bookings or miscommunication.
Revenue opportunities:
- Eliminate booking conflicts
- Speed up onboarding and manual configuration
- Increase security through individualized access control
Feature updates:
- Improved user interface for owners
- Multi-access functionally
- New toggles for Nightly Rate, Minimum Nights, and Booking Source
Pro tip
You can strategically customize user visibility with highly specific toggles in portal calendars and control whether your owners can modify check-in and check-out times, preventing booking conflicts and maintaining your operational control. How to set up and manage your owner portal.
Simplify, scale, and thrive with Guesty
The short-term rental landscape continues to shift rapidly, but armed with the right features, you can stay ahead of the curve, refine your competitive strategy, and see higher returns across the board.
We’re continuously improving and rolling out hospitality tools with new releases almost daily. Stay informed with our monthly product update newsletter, highlighting the most exciting new features so you can quickly implement these valuable tools for your growing business.
