Airbnb Industry Insights

La lista definitiva de optimización para posicionamiento SEO

septiembre 06, 2018 |
EO Checklist for Your Airbnb Marketing Strategy

Un nuevo proyecto de alquiler de corto plazo o de Airbnb producirá capital social y, por supuesto, capital financiero sin que usted tenga necesariamente que realizar ninguna inversión. Son varios los caminos que tienen por meta maximizar los beneficios de la administración de propiedades, pero cualquier camino hacia el éxito en Airbnb comienza con la publicación de su primer anuncio.

Por supuesto, siempre podrá optimizar y contratar asistencia adicional sobre la marcha, pero no se decante precipitadamente por esta solución sin antes hacer todo lo posible por cuenta propia.
Así, presentamos esta guía para explicar paso a paso el proceso de perfeccionamiento de su primer anuncio desde el principio. No hay motivos para sentirse abrumado: el esfuerzo que requiere la creación de su anuncio es el único trabajo necesario. Una vez lo haya elaborado y publicado, puede pasarnos el testigo para que nosotros nos encarguemos de optimizar el número de reservas de su anuncio de Airbnb a través de una administración de cuentas que no requiere de su intervención. Por ahora, centrémonos en la pequeña colaboración que requerimos por su parte.

1. Introducción

Lo primero es lo primero: diríjase a airbnb.es y seleccione la opción «Anuncia tu espacio», en la esquina superior derecha de la página de inicio. Se le dirigirá a un formulario en el que deberá proporcionar información general sobre la propiedad. Tenga en cuenta que solo puede completar este primer formulario después de crear una cuenta, por lo que puede ser más eficiente registrarse (o iniciar sesión) antes de comenzar.

Select what kind of Airbnb space you have

Tipo de alojamiento: estas opciones son bastante claras. Para evitar confusiones, Airbnb agregó una breve descripción de cada tipo de alojamiento, la cual aparece al colocar el cursor sobre de cada una de ellas. Seleccione la opción que mejor describa la propiedad que está administrando. Tenga en cuenta que el menú desplegable a la derecha amplía su lista de opciones de manera bastante significativa e incluye lofts, castillos, tiendas de campaña, etc.

Antes de elegir la opción «Alojamiento entero», tenga en cuenta que otorgar a los huéspedes acceso exclusivo a su alojamiento puede también incluir el acceso a otros servicios presentes en la propiedad, como la caseta de la piscina o el garaje. Del mismo modo, la opción «Habitación privada» supone compartir más espacio en el hogar del que a priori se podría esperar, como es el caso de habitaciones conectadas, baños o cocinas. Además, no podrá editar el número de camas que se ofrece en este anuncio a menos que seleccione la opción «Alojamiento entero»; las otras opciones registrarán automáticamente una sola cama en su propiedad.

Number of guests: This menu allows you to select the maximum number of people that can comfortably fit in your listing. For now, calculate how many people you can accommodate if each has his or her own bed, sofa bed, or inflatable mattress, provided that the sleeping arrangement is as comfortable as you would expect if you were the guest yourself. Finally, select the appropriate number from the drop-down list given.

City: Once you begin typing the name of your city, Airbnb will automatically suggest all relevant matches. Make the appropriate selection.

At this point, Airbnb will give you an estimate of how much you can earn per month based on your listing type, guest capacity and location.

Press ‘Continue’ and move on to the next part of Step 1.

Here, you will be prompted to provide more specific details about your listing. First, you must select the most accurate description of your property type from a list that includes Apartment, House, Secondary unit, Unique space, Bed and breakfast and Boutique hotel. Once you’ve chosen your listing type, you’ll need to select a more specific description from a second drop down menu. For example, if you’ve identified your listing as a ‘Unique space,’ you’ll need to further specify whether it is a barn, an igloo, a tent or one of several other options. Based on your selection, another menu will appear for you to fill out.

As you move along, you’ll provide more information about your listing, including the number of beds and bathrooms, the exact address and the amenities you offer.

Selecting the right amenities for your Airbnb is crucial. This section has a lengthy list of features that ranges from common or extra rooms, to home safety measures. At this stage of the listing, you are only given the option to select from the available list of amenities, but once the listing is created you will be able to edit this section and add additional or further descriptions and details. Make sure to include every appropriate feature as some guests can be swayed by certain extras or become totally uninterested due to a lack thereof. If you’re totally lost here, refer to this resource for the essentials that every host should include in order to maximize an Airbnb experience.

If an inaccurate listing secures a booking, you will not be able to change the faulty criteria of that listing without first sending an alteration request to the guest in question. This could cost you a booking and waste your time. So, be diligent with your listing details, because even a small error can have a big impact.

Keep in mind that at any point you can go back to edit the previous descriptions provided. 

2. Setting the Scene

In this step, you’ll upload photos of your property, write a brief description of the place and inform potential guests how available you’ll be throughout their stay, what they can expect of the neighborhood and how they can get around the city.

Photos: Regardless of how many you decide to upload, the first 3 are the most important as they frame the window into your listing before users make the decision to click into the post or not. This is all the more reason to offer standout and high-quality pictures. Try to take this opportunity to show off amenities, quirky rooms, or other features unique to your property. Airbnb recommends using bigger photos for better resolution (1024 x 683px) and even offers free professional photography sessions to help you best capture your place.

Description: A great summary covers the major features of your listing in 250 characters or less. People like a bit of personality, so let yours shine through while explaining exactly what it is that makes your place unique. Too much writing looks daunting, so try to break it up; Bullet points and short sentences can go a long way.

Add quality photos to your Airbnb listing

You’ll also come up with a name for your listing. Think of the title as your first impression. You want to make those 35 characters engaging enough to capture attention and unique enough to accurately depict your place. Try using descriptive and pleasant adjectives to cushion your title.

Then you’ll add a photo of yourself to give guests an idea of who will be hosting them.

3.  Getting Ready for Guests

This final section is broken into three parts: Booking Settings, Calendar and Price.

Booking Settings

In this section, you’ll review Airbnb’s basic guest requirements and can opt to make additional requirements such as the provision of a government-issued ID and/or recommendations from other hosts and zero negative reviews. You’ll then set your house rules and provide important details about your home, like whether guests will have to climb stairs or find their own parking.

Calendar

To get started, you’ll select how often you’d like to have guests on your property, how much notice you’ll require before your guests arrive, how far in advance they can book your place and how long they can stay.

Next, you’ll be able to manually flip through your calendar and block or unblock specific dates or even entire months. The specific dates available for rental should be inputted as soon as you publish your listing and should be updated regularly.

Enter your availability for your Airbnb

Pricing

Airbnb will give you the option of utilizing their Smart Pricing tool, which will automatically update your prices according to the fluctuations of demand in your area.

You will then be required to set a base price, for which Airbnb will suggest a price based on the information that you’ve provided thus far as well as on trends currently shaping the local rental market, such as holidays, increased tourism, and more.

It’s important to remain relevant and competitive, so be sure to compare prices of similar Airbnb listings in your area.

Next, you’ll set a minimum price, a maximum price and the currency in which you’d like to charge your guests. 

Set up a base price for your Airbnb


On top of general listing qualities and market activity, there are a few other factors you should consider when calculating a price. For one, you may want to exercise your option to tailor your listing’s going rates by creating weekly or monthly packages to encourage longer rentals. You should also factor in the cost of utilities, taxes, or cleaning ahead of time – Airbnb even gives you the option to add an additional cleaning fee to the price.

It’s important to note that while you cannot include these in a base rate, penalties for late check-ins or other situational variables that you plan on charging guests should be communicated before a booking is secured.

The last step in the pricing section will be to opt for or against certain promotions, like a 20% discount for your first 3 guests to help you attract travelers and get some initial reviews for your listing or weekly or monthly discounts for guests booking longer stays.

4. Publish Your Airbnb Listing

When you’ve finished all this and are happy with your listing, you’re ready to be published on Airbnb. One thing to keep in mind is to always be honest in your description. It won’t take long for the truth to come out once your guests arrive. However, it will be helpful for you to try and spin all of the features of your place in as positive a light as possible.

Exhausted? Great news! At this point, you have the option to simplify all of your operations by turning to Guesty, a centralized and intuitive platform for listing optimization, guest & staff communication, channel management and more. Go ahead – request a free demo with one of our product experts and see for yourself!

Está listo para que Guesty transforme su negocio?