The 2025 STR pulse report

Insights, challenges, and competitive strategies from Guesty’s global survey

As the short-term rental (STR) industry becomes less predictable, the baseline for success is shifting, and property managers are exploring new technologies to address age-old challenges like fluctuating demand, stiff competition, and unpredictable guest behavior.

Guesty’s recent survey of 655 global STR operators found that while technology may be streamlining the mechanics of hosting, success still hinges on adaptability, the ability to respond quickly to changing guest behaviors, competitive pressures, and economic headwinds.

Download The 2025 STR pulse report for the full results of the survey, including the state of the industry and your 2026 playbook.

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Inside the report

  • Tools, tech, and the state of play

    From shifting occupancy trends to guest behavior, the short-term rental industry today.

  • The path to 5-stars

    The impact and challenges of maintaining five-star reviews.

  • Future-proofing your business

    The importance of operational agility in safeguarding your businesses and capturing future growth.

  • Your 2026 playbook

    Practical tips for continued STR success.