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Guesty vs AdvanceCM (formerly Tokeet): 2025 Mega Showdown

Modern short-term rental management solutions

Guesty and AdvanceCM both provide property management software, but Guesty's robust platform delivers superior capabilities for professional hosts. Property managers who switched to Guesty have seen notable improvements across the board. For vacation rental professionals aiming to expand their portfolio, selecting the right property management system is essential for success.

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The Guesty advantage

Unlock your growth potential with Guesty

Data tells the story. Our analysis of 724 U.S. property managers who switched to Guesty between 2022 and 2024 revealed impressive performance improvements in both average daily rate (ADR) and occupancy levels. On average, our users expanded their property portfolios by 24.6%.

Occupancy and ADR increase

Average property growth
Switching to Guesty can also help you grow your portfolio. On average, our users grew their properties by 24.6% .

Sample of 724 US-based customers with less than 20 listings, onboarded to Guesty in 2022-2024, excluding high end luxury properties. The sample of users are hosts/PMCs who migrated from Lodgify, Hostaway, Hostfully, iGMS, Tokeet, Airbnb-only, into Guesty Pro.

Connect to hundreds of distribution channels

Guesty vs AdvanceCM

While AdvanceCM provides fundamental tools for individual hosts and small managers, Guesty delivers an enterprise-grade platform that adapts to businesses at any growth stage. Let's examine how these solutions compare across essential areas including interface design, automation capabilities, scalability, and operational effectiveness.

The main differences between these solutions

  • Guesty

    Guesty delivers enterprise-grade technology with comprehensive automation, advanced revenue management, and scalable solutions for property managers of all sizes.

  • AdvanceCM

    AdvanceCM provides basic functionality for smaller property managers, with a more limited channel capabilities and restricted automation options.

A comprehensive feature comparison

Guesty vs AdvanceCM

While both platforms provide core functionality for short-term rental management, a detailed examination shows clear distinctions in capabilities and feature sophistication.
Channel manager 60 channels 25 channels
Direct booking
Real-time sync
Multi-calendar
Unified inbox
Automated messages
Open API
Rental agreement with e-signature
CRM
Trust accounting
User roles and permissions
Automated reviews 
Reporting tools
Mobile app Basic
Dynamic pricing
WhatsApp & SMS messaging
Multi-unit management
Task automation
Guest screening tools
Owners portal
Advanced analytics
Guest app
Group reservations
Coupons and promotions
24/7 guest communication services
Locks manager
Brand management
Liability insurance
Funding solution
Rate plans
Damage protection
Workflows
AI-powered messaging Native solution tailored for hospitality
Advanced lead management Native solution and third-party payment processing
Marketplace partners 200+ 61
Payment processor Native solution and third-party payment processing Only third-party solutions

Guesty outperforms with its robust guest screening tools, owner portal, and advanced analytics that AdvanceCM lacks. AdvanceCM limited channel connectivity (25 vs Guesty's ) and missing shield products hinder business growth. Guesty users leverage communication workflows, integrated payments, and specialized features like group reservations and brand management that enable seamless portfolio expansion.

Guesty at a glance

Powered by an industry-leading R&D team of 250 professionals and on-the-ground experts, Guesty continuously evolves with new features released almost daily—approximately 70% inspired by direct customer feedback.

500K Listings managed
200+ Marketplace partners
16 Offices worldwide

“Our revenue has been increasing dramatically since using Guesty. Each year we have increased it by five or even ten times year after year.”

Milan Sanchez / HappyHost, Chile

Reviewed by independent sources

Core feature differences between Guesty and AdvanceCM

Here’s how Guesty and AdvanceCM compare on essential property management features

Revenue management 

Guesty's advanced revenue management system employs dynamic pricing algorithms and market intelligence to optimize rates and maximize revenue. The platform provides detailed competitive analysis, demand forecasting, and automated price adjustments based on multiple factors.

AdvanceCM offers its own dynamic pricing product called RateGenie, though users may still need to coordinate between systems. While this provides rate strategy capabilities, the lack of fully integrated market analytics means property managers face additional work when implementing comprehensive pricing strategies across platforms.

User experience and interface

Guesty offers an intuitive, modern interface with customizable dashboards and streamlined workflows that minimize training requirements. The platform's design follows contemporary UX principles, enabling quick adoption and efficient daily operations.

AdvanceCM’s interface has received criticism in user reviews, particularly since their rebranding. Some users report complex navigation and multiple clicks required for basic functions, potentially creating workflow inefficiencies that can slow down property management operations.

Guest communication and experience

Guesty provides comprehensive guest management tools including automated messaging, digital guidebooks, upselling opportunities, and a branded guest portal for seamless check-in and service requests. The platform also offers GCS (Guest Communication Services) for enhanced guest interactions.

AdvanceCM provides no dedicated guest portal and features only basic guest interaction capabilities, and lacks solutions for handling group reservations. Property managers find it challenging to offer the seamless, digital experiences that contemporary travelers have come to expect.

Automation capabilities

Guesty's extensive automation tools handle routine tasks from messaging to maintenance requests, dramatically reducing manual workload. The platform's AI-powered features continuously learn from operations to suggest further efficiency improvements.

AdvanceCM has rebranded to AdvanceCM, marketing itself as "the AI powered PMS." Despite this positioning, property managers report that the platform still requires substantial manual intervention for most operational processes. Users often spend considerable time on routine administrative tasks that more advanced systems would handle automatically.

Partnerships and integrations

Guesty participates in elite partnership programs with major booking platforms, holding Airbnb Preferred+ partnership status, Booking.com Premier Connectivity with SEA badge, and Vrbo Elite Partner designation. These partnerships provide enhanced visibility, priority support, and exclusive features that drive bookings and revenue.

AdvanceCM misses out on premium partnerships with major booking platforms. The absence of elite designations like Airbnb Preferred+, Booking.com Premier connectivity, and Vrbo Elite status denies users important competitive benefits in the marketplace.

PMS essentials

How Guesty and AdvanceCM compare

Success in property management requires more than basic booking capabilities. Here's how Guesty's comprehensive solution stands apart from AdvanceCM’s basic toolkit.

  • Built for professionals

    Guesty empowers property managers with enterprise-grade solutions designed for both current needs and future growth. Whether starting with Guesty Lite for smaller portfolios or leveraging Guesty Pro’s advanced capabilities for larger operations, the platform scales seamlessly with your business.

    While AdvanceCM’s 14-day trial provides a glimpse of their offering, its workflow design creates significant barriers for businesses seeking to professionalize their operations beyond a handful of properties.

  • Innovation momentum

    With a dedicated R&D team of over 250 professionals and $410M in funding, Guesty consistently delivers cutting-edge features and improvements—70% driven by user feedback. This commitment to innovation results in a comprehensive platform with sophisticated native tools and automation capabilities.

    In contrast, AdvanceCM has maintained essentially the same feature set for years, with minimal workflow automation, and a development team of approximately 11 people in R&D despite their AI rebranding efforts.

  • Data-driven decision making 

    Guesty provides comprehensive business intelligence through customizable dashboards and detailed performance metrics, including RevPAR, ADR, and occupancy analysis. These sophisticated analytics tools enable data-driven decision-making and strategic growth planning.

    AdvanceCM’s reporting capabilities focus primarily on booking records, which are not customizable. This limitation leaves property managers without the comprehensive analytical tools needed to identify growth opportunities or operational inefficiencies.

Comprehensive guide

How to choose a property management software for your vacation rental business

  • 1. Define your business needs

    • Clarify what your operation requires

      Do you list properties on platforms like Airbnb, Vrbo, Expedia, or Booking.com? Are you looking to drive direct bookings with tools like a website builder, integrated payment processing, or dynamic pricing optimization?

    • Assess your scale

      Are you managing a single property, multiple rentals, or a larger business? While Guesty accommodates property managers of any size, from single units to portfolios of thousands, Smoobu typically serves smaller vacation rental operations more effectively.

  • 2. Core features to look for

    • Channel Manager

      Ensure the software can connect seamlessly with booking platforms like Google Vacation Rentals and other OTAs. The more connectable platforms, the wider your reach.

    • Direct booking capabilities

      Direct booking tools, customizable templates, and SEO optimization features are essential for reducing OTA dependency and driving direct revenue. Look for advanced capabilities that boost direct bookings, such as robust CRM systems and marketing tools that help secure repeat guests.

    • Unified inbox & guest communication

      Outstanding reviews depend on prompt guest communication. Select a PMS offering a comprehensive messaging platform that incorporates various communication channels, including SMS, email, and WhatsApp integration for seamless guest interaction.

    • Task management

      Look for features that automate daily workflows. Essential capabilities should include automated check-in processes, housekeeping management, maintenance scheduling, and smart team task distribution.

    • Payment processing

      Choose a PMS with a hospitality-focused native payment system for optimal direct booking management. Ensure integration support with established payment processors like Stripe for flexible transaction handling.

    • Dynamic pricing

      Dynamic pricing engines use AI and real-time market data to optimize your rates, balancing occupancy levels with maximum revenue potential.

    •  Multi-unit support

      Manage multiple units effortlessly with unified calendar controls. Update settings across all properties at once while maintaining the ability to customize individual units as needed.

  • 3. Usability and customization

    • Ease of use

      Choose software with a straightforward interface to ensure your team can quickly adapt.

    • Customizable templates and widgets

      Customization features let you create a uniquely branded experience, particularly for your direct booking channel.

    • Mobile app compatibility

      Management on the go is crucial, so ensure the software supports both iOS and Android devices.

    • Smart features

      Seek platforms that offer advanced communication tools, such as built-in WhatsApp and SMS capabilities, along with e-signature functionality to simplify contract management.

  • 4. Integration and automation

    • API access

      Make sure the platform integrates seamlessly with your existing systems and third-party tools to boost functionality. Larger property management businesses, in particular, gain value from Open API access for developing custom solutions.

    • Automate routine tasks

      Automation of guest communications, booking management, and payment processing saves valuable time.

  • 5. Advanced features

    • Streamlined operations

      Consider comprehensive solutions that provide complete management functionality. Guesty delivers an all-in-one platform that eliminates the need for supplementary tools.

    • SEO and marketing

      Look for features to boost visibility on platforms like Google Vacation Rentals and grow direct bookings.

    • Customer support

      Dependable 24/7 support across various communication channels helps you efficiently resolve any issues.

  • 6. Consider additional factors

    • Scalability

      Choose software that adapts as your business grows, with options for higher-tier plans and enterprise features.

    • Pricing

      Balance costs against the features offered to find the best value for your specific needs.

    • Onboarding support

      A streamlined onboarding process and comprehensive training resources help your team adopt the software with ease.

Real users, real reviews

What users say about Guesty

The Big Question: Which rental property software will you choose?

of short-term rental managers name market saturation as their top concern. In today’s highly competitive market, having the right property management software can mean the difference between making it or going under. Will you choose the PMS that keeps you ahead of the curve, or the one that is constantly trying to catch up?

For the most innovative features, software health, and customer support, get Guesty

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The information provided herein is internal and for informational purposes only. While every effort has been made to ensure the accuracy of the information presented, the competitive landscape is subject to change and may not always reflect the most current data or market conditions. Users are encouraged to verify all data independently before making any decisions based on the content presented herein.