TL;DR: Expedia isn’t just for hotels anymore. With properties “of all shapes and sizes” now welcome on the platform, property managers can tap into package travelers, last-minute bookers, and a global audience that pure STR platforms miss. Listing on Expedia — plus its portfolio of brands including Hotels.com and Vrbo — means one setup and massive exposure.
More channels mean more bookings and the ability to charge more per booking.
As a property manager, you may have never considered Expedia as a distribution partner for vacation rentals because Expedia has long been perceived as solely for hotels, flights, and rental cars. However, Expedia has evolved and is no longer just a marketplace for traditional accommodations, and now works with “properties of all shapes and sizes.”
Because of its unique positioning between short-term rentals and hotels, Expedia is an ideal fit for property managers who want to boost their occupancy rates and attract new guests from outside their standard audience.
There are many benefits to including Expedia in your channel distribution strategy.
What guest segments can you reach through Expedia?
Listing on Expedia gives you access to different types of guests that other listing sites can’t deliver. For example, you’ll better target last-minute bookers. You’ll also reach travelers who tend to purchase package vacations, which means they stay longer and cancel less often.
With Expedia Group’s large brand portfolio, your properties appear across each of these uniquely segmented, highly targeted sites. Listing on Expedia exposes your properties to a massive number of previously untapped potential guests.
How does Expedia expand your global reach?
Expedia operates globally, with a presence in multiple countries and a wide range of international travelers. In 2025, Expedia saw visits reach over 311M, with a strong 36M monthly audience across web and app visitors.
Listing your rental on Expedia taps into this global market, reaching travelers from various parts of the world who may be interested in staying at your property.
What brands are included in the Expedia Group portfolio?
Expedia.com, Hotels.com, Vrbo, and HomeAway are just a few of the well-known travel brands owned and operated by Expedia. By listing properties on Expedia, you’re upping the visibility of your properties tremendously to travelers across all of these different platforms.
| Brand | Primary audience | Benefit for PMs |
| Expedia.com | Package travelers, hotel-focused bookers | Access to hybrid travelers open to STRs |
| Hotels.com | Loyalty-driven repeat travelers | Rewards program drives bookings |
| Vrbo | Vacation rental seekers, families | Core STR audience, longer stays |
How does Expedia’s marketing benefit your listings?
Expedia invests heavily in marketing and advertising to promote its platform and the properties listed on it. The company employs targeted marketing campaigns, search engine optimization (SEO), and online advertising strategies to drive traffic and increase visibility for listed properties. This robust marketing approach can significantly enhance the exposure of your listings, ensuring they receive a steady stream of potential guests.
How do Expedia’s travel partnerships increase your exposure?
Expedia collaborates with numerous travel partners, including airlines, car rental companies, and tour operators. These partnerships provide hosts and property managers with additional exposure by offering bundled deals and packages that include accommodations.
Through these collaborations, Expedia attracts travelers who are actively seeking accommodations along with other travel services, increasing the visibility of properties listed on the platform.
Managing Expedia alongside your other channels
Adding another channel to your distribution strategy shouldn’t mean adding another dashboard to manage. Look for a channel manager that offers direct integration with Expedia, with real-time rate and availability syncing, automated messaging, and centralized reservation management.
Guesty holds Preferred Connectivity Partner status with Expedia, offering two-way direct integration that synchronizes rates and availability in real time. You can also sync promotions, rate plans, and guest language preferences — all from one dashboard alongside your Airbnb, Vrbo, and Booking.com listings.
Even if you’re managing just a few properties, multi-channel distribution isn’t out of reach. Guesty Lite connects your listings to all key channels from one calendar, so you get the exposure benefits without the operational overhead of juggling multiple platforms manually.
Frequently asked questions
Expedia Group properties can gain visibility across multiple brands in the portfolio, though specific distribution depends on your listing setup and property type.
Yes. Using a channel manager with direct Expedia integration lets you sync rates, availability, and reservations across all your channels from one place.
Vrbo (owned by Expedia Group) focuses specifically on vacation rentals and family travel. Expedia.com reaches a broader audience, including package travelers and business bookers who may not typically search dedicated STR platforms.
No. Expedia now welcomes “properties of all shapes and sizes,” including vacation rentals, apartments, and unique accommodations.