Forest Fires & A Global Pandemic, Yet This Vacation Reservation Management Company Managed To Triple Occupancy & Garner $2.4 Million+ In Revenue
Daniel Perry is the Founder of bookStayHop, a vacation reservation management company based in Oregon with listings across the Pacific Northwest and in Baja, Mexico. Daniel and his team grew the company from a handful of properties to over 100 vacation rentals – including an additional 20 coming in the next few months – entirely by word of mouth. We have previously featured his founding story here.
BookStayHop offers private homes, cabins, cottages and even a mountain lodge located close to nature, along the coast or in the mountains – almost all are less than five hours drive from major cities. These properties have served as ideal locations for cityscapers and digital nomads (travel personas that emerged from COVID-19), and coupled with the company’s stringent cleaning protocols, top-notch guest experiences, and flexible cancellation policies, have proven successful during this period of uncertainty.
Case in point: despite facing challenges associated with COVID-19 and rampant wildfires that devastated Oregon earlier this year, BookStayHop is experiencing its most successful year yet, already surpassing its year-end revenue projections approaching $2.5 million earned.
With many properties in Oregon, Daniel and his team had to navigate not only a global pandemic and new social-distancing norms, but also the 2020 wildfires raging across Southwest Oregon and Northern California. This meant increased sensitivity towards health and safety as well as fluctuating travel restrictions and unexpected evacuation orders.
“In one day our entire team had to evacuate their homes, and we had to work from a remote location for days using my personal hotspot, sitting outside,” said Perry, “But we were able to keep going, business as usual. Nothing slipped through the cracks.”
In addition, The Oregon Shakespeare Festival and similar venues, which drives nearly 25,000 tourists per month to the area for 8 months and helps BookStayHop draw in guests, had to temporarily close its doors, leading to widespread cancellations for many hosts in the area.
“Despite all this, it’s been a remarkable year. It’s amazing to get through all that, and get to where we are today,” added Perry.
Using Tech To Mitigate Impact
BookStayHop has always experienced high reviews, more than 4500 reviews in just four years, especially for cleanliness and guest experience. Given that, Daniel and his team wanted to ensure that communication was perfect, even when dealing with an increased influx of guest inquiries.
His team updated the copy on listing descriptions, highlighting information important to guests, like 5-star cleaning scores and high-speed WiFi. The company also made changes to its operations, shifting check-in/check-out times slightly to give his staff more time to thoroughly clean each home.
“The ability to use a PMS system like Guesty with so many automated features has been great,” he said. “We can make updates to our check-in procedures or cleaning protocols, and then automatically send this new information to all guests and staff.”
The company has also shifted its marketing efforts to target domestic travelers, after seeing that most guests are nearby cityscapers, remote workers or digital nomads. This has included sponsoring area publications with full-page ads as well as sponsoring news and weather stations to stay in the public eye.
While BookStayHop already used keyless entry solutions across its rentals, they’ve focused on implementing this technology into its more traditional properties they have acquired since the start of COVID to further limit human interaction. One such property is Green Springs Inn, a 17 unit cabin resort in Oregon.
Becoming The Most Reviewed Airbnb Superhost in Oregon
BookStayHop has more than doubled in size since working with Guesty, experiencing 150% growth in two years. The company is also currently the most reviewed Airbnb Superhost in the state of Oregon. Cottages located in and around Hyatt Lake and cabins in the Cascade Mountains have never been busier, with triple the occupancy rate compared to last year; and the company has doubled its sales with Airbnb this year alone.
“Guesty is constantly updating its product to enhance the capabilities of its users. Guesty’s success is our success and I appreciate the view that we all work together. The only reason I can look at the expansion that we are planning for in 2021, is because we are so comfortable with our business right now,” said Perry.