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Performance Marketing Manager

  • Marketing
  • Tel Aviv, Israel
  • Full-time

JOB DESCRIPTION

Guesty is seeking a Performance Marketing Manager to lead a variety of optimization efforts within our Growth Team, playing an integral role in increasing the retention, conversion and engagement rates of Guesty’s prospective customers. 

We are looking for a motivated, innovative and results-driven individual with a passion for marketing, user experience and data who will be able to take ownership in developing a wide range of marketing initiatives and campaigns.

Responsibilities

  • Partner with Guesty’s BI team to become an expert on the SMB customer journey, including the path to becoming a customer, customer education, loyalty and engagement - all in support of the company’s KPIs.
  • Lead development tasks related to CRM campaigns and other activities, initiating and managing email marketing campaigns aimed to improve conversion performance of potential prospects.
  • Contribute to the strategy and drive the execution of the company’s ABM initiative, orchestrating requirements across Marketing and Sales teams.
  • Manage all marketing automation activities and implement new automation strategies, user journeys and workflows. 
  • Daily responsibilities will include: operating our CRM and sales systems, analyzing and reporting on all campaign activities, implementing a range of A/B tests, and landing page development.
  • At least 2 years of experience in online marketing, digital marketing, preferably with experience in a B2B software or at a tech company.
  • A degree in Business Management, Economics, Statistics, Mathematics, Computer Science or a similar field.
  • Experience with HTML, building landing pages and email marketing best practices - a must.
  • Familiarity with data system concepts, databases and BI.
  • At least 2 years of experience working with marketing automation solutions such as HubSpot, SalesForce and Zapier.
  • English – mother tongue level


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