Our Response to the Airbnb Redesign

Airbnb Branding : Airbnb Redesign

Needless to say, when we here at Guesty heard that Airbnb was going to be unveiling some new features early last week, we were beyond excited. Our staff, along with thousands of other Airbnb users and fans, anxiously hopped online last Tuesday to witness the live announcement of Airbnb’s grand redesign. So what do we think about the changes? Well the new site looks absolutely gorgeous: flat, slick, and pleasantly seamless to browse. Not to mention refocused, with a clearly defined hierarchy of information that organizes a host’s listing page. Hosts take note, the new hierarchy is very no-nonsense, going in order of the things users care most about when choosing a listing:

  1. Big, big pictures (including now a picture of the host in the browse results)
  2. Reviewer ratings
  3. A small blurb about the listing
  4. Interior details
  5. Amenities (things like good Wifi are going to be more important than ever)
  6. Detailed price info
  7. Host’s description
  8. More photos

Equally impressive is the new and improved Discover section, which utilizes user information to offer nuanced help in satisfying their wanderlust, finding users all the wonderfully obscure places they didn’t even know they wanted to visit. But what about the biggest change to the Airbnb experience; the new “Belong Anywhere” logo? Well, despite some of the controversy surrounding Airbnb’s triangular Bélo (controversy which Airbnb’s marketing team has admirably and cheerfully taken on the chin), we kind of like the new look! The heart-hug hybrid, along with the new tagline, “Belong Anywhere”, are part of Airbnb’s optimistic, if ambitious, project to brand and encapsulate the human interaction that defines their service. Sure, at first, Airbnb’s strive to create what they called a “universal symbol of belonging” seemed a little idealistic, and gooey, and not unlike a John Lennon song. But hey, aren’t those exactly the kinds of qualities one hopes to find in your average Airbnb user? After all, hosts and guests alike, we’re all looking for the same thing. All we want is the opportunity to enjoy a personal experience, to record a meaningful human interaction in our otherwise impersonal travel itinerary. The chance to entertain a guest, or to be a guest. To have a great conversation, to turn a stranger into a lasting friend. And yes that idea is a little cheesy and mushy, but we all love it anyway. That’s what we are, and here at Guesty we believe that’s what Airbnb’s new logo is. Unabashedly sentimental.

If you’re interested in learning more about property management and discovering the many ways Guesty's platform can help your business, we invite you to a free one-on-one session with one of our experts.

5 of the Biggest Benefits of Using a Property Management Software to Run Your Short-Term Rental Business

The short-term property management business is just one industry that has been positively disrupted by technology over the last decade.…
CONTINUE READING

Guesty & BookingTrust Join Forces to Take on Your Accounting Needs

Successful short-term and vacation rental managers see a lot of cash going in and out of their businesses. While processing…
CONTINUE READING

Booking.com Webinar Recap: Managing Guest Expectations to Ensure a 5-Star Outcome

What did we talk about? Given the increasingly competitive landscapes of the short-term and vacation rental industries, it makes sense…
CONTINUE READING

Knock Knock! Guesty’s Newest Integration Is Here to Help Your Guests Explore Hands-Free

Guesty’s Integrations Marketplace is bustling with keyless entry solutions, home automation systems and dynamic pricing tools, but our latest partnership…
CONTINUE READING